The Decorative Concrete Hall of Fame is pleased to honor its inductees for 2013: Ralph Gasser, Bill Stegmeier, Barbara Sargent and Byron Klemaske II. The Hall of Fame announced the group at the 2013 Concrete Decor Show.
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Using the Four P’s of Marketing to Sell Concrete
Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.
Using Sealers to Fight Freeze-Thaw in Concrete
Watch out for water, especially in climates where you get cold winters. Water is by far the biggest challenge you will face as a decorative concrete professional. Words like “spalling,” “flaking,” “pitting” or “chipping” are not what people making a living in concrete want to hear. and rarely do these words mean a satisfied customer a profitable month.
A “Cracked-earth” Concrete Mezzanine Overlooks the Rainforest Habitat
Surely you’ve heard the phrase “concrete jungle,” but what about concrete in the jungle? In this case, the jungle is the Rainforest Habitat at Discovery Place, in uptown Charlotte. The exhibit boasts wildlife ranging from birds and reptiles to vegetation such as palms and epiphytes.
Concrete Coatings Inc. offers GraniteLook Kit
In an effort to help contractors and home-owners reduce costs associated with the GraniteLook Faux Granite system, Concrete Coatings has introduced the GraniteLook Kit. Each kit includes enough material to resurface 60 square feet of countertops or floors. The kits include 7 C-Series Liquid Colorants, which can be used in […]
EDCO offers new generation of concrete floor grinder
Equipment Development Company Inc. has created a new generation of their popular Concrete Floor Grinder. This new grinder replaces the traditional Wooden Wedge System of installing grinder accessories with a faster, customer-friendly Slide-On System. Using only new holding cases, the profitable Dyma-Serts & PCDyma-Serts accessories slide onto the new grinders. […]
Carving Art out of Concrete
David Seils’ master craft, wall relief sculpture, is an art form that dates back to ancient times, when civilizations carved designs into stone walls, buildings and columns. But instead of chiseling away material, the Asheville, N.C.-based Seils builds up his wall sculptures in layers using mortar, a mason’s hawk and a trowel.
Serendipitous Events Lead Contractor to Concrete Countertop Business
Two months before graduating from the University of North Carolina at Charlotte with a bachelor’s degree in architecture, Eric Boyd and two other students opened their own design-build firm. One of the first jobs they landed was a kitchen remodel where the client asked for concrete countertops, somewhat of a novelty back then.
Predicting the Performance of Concrete Countertop Sealers
Concrete has many faces, and there are many preconceived and misconceived ideas about it. You should not navigate what people think concrete is — instead, explain to them what it actually is. This includes your concrete, its finish and all of its attributes.
A Concrete Makeover in a Mall Covers Outdated Tile with Stampable Overlay
Last fall, Architectural Concrete and Design Inc. was tasked with retrofitting the concourse of nearby Valley Fair Mall with a stampable overlay system. The specifications dictated that the selected concrete system was to be installed over existing ceramic tile without any demolition.
