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All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?
There are new profit opportunities in polished concrete for the decorative concrete contractor. This is a fact, and every decorative concrete contractor should look into polished concrete. However, nothing ever caused more people to go broke than too much optimism and too little planning.
The healthy choice for floors. Soybeans are one of the oldest crops in the world, but soy-based products are new to the decorative concrete industry. There are soy-based products available for every phase of a project. Should you be using them?
“Rebuilt To Last.” That is the title of an article in the September 25, 2006, issue of BusinessWeek on remanufacturing. And what are you doing to an existing concrete floor when you restore it? You are remanufacturing, and the term fits polished concrete “to a T.” Last year at this […]
Essroc Cement Corp. has brought concrete that cleans itself — and the air around it — to the United States.
