Vol. 8 No. 6 – September/October 2008

Does Marketing Green Concrete Work?

All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

Using Decorative Concrete to Address Drainage Issues

Although aesthetics are certainly a key component in any decorative concrete project, that doesn’t mean function should take a back seat. When a Joplin, Mo., homeowner was experiencing drainage and erosion problems, Jim Snodgrass installed a series of walls and stairways that not only controlled water flow, but was visually pleasing to the rest of the high-end subdivision.

Which Type of Decorative Concrete is Right for You?

You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.