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Vol. 8 No. 6 - September/October 2008

Using Decorative Concrete to Address Drainage Issues

Stairs that have been stained with a red color address the erosion issue that this homeowner experiencedAlthough aesthetics are certainly a key component in any decorative concrete project, that doesn’t mean function should take a back seat. When a Joplin, Mo., homeowner was experiencing drainage and erosion problems, Jim Snodgrass installed a series of walls and stairways that not only controlled water flow, but was visually pleasing to the rest of the high-end subdivision.

Editors
September 17, 2008
How to Install Faux Rock Panels

Have a structural engineer specify the rebar design for a cave roof. Rock panels are a popular feature in many homes and businesses across the country. With so many companies specializing in this niche, it is natural that there are a variety of methods for installing the panels. Concrete Decor asked three companies how they told their customers to install faux rock panels.

Editors
September 17, 2008
Low Maintenance Overlay Product That Contains Flecks of Real Marble

A closer look at MarbleCrete that contains real marble flecks.Imagine an overlay product that contains beautiful flecks of marble and at the same time can be easily matched to any color and is low-maintenance. That’s exactly what the folks at MarbleCrete Mix Inc. had in mind when they produced their signature product nearly two years ago.

By Kellie K. Speed
September 17, 2008
Does Marketing Green Concrete Work?

Contractor planting trees to call attention to their green practices.All across the country leading decorative concrete contractors are going green — no matter what colors their clients request. Some contractors are emphasizing green marketing messages in their advertising, brochures, Web sites and sales presentations. This article examines two leading contractors to answer the question: Does green marketing give you a competitive advantage that wins business?

By Sherry Boyd
September 17, 2008
Planning for Success in Polished Concrete

Planning for success in the future with a clock face.There are new profit opportunities in polished concrete for the decorative concrete contractor. This is a fact, and every decorative concrete contractor should look into polished concrete. However, nothing ever caused more people to go broke than too much optimism and too little planning.

By John Abrahamson
September 17, 2008
Building Your Knowledge Bank Leads to Success in Decorative Concrete

Educating yourself in the products available can lead to success on many levels.In today’s economy, it is even more important to make an investment in the bank. In this case I’m not referring to money in the bank, though that is important. I’m referring to knowledge in your brain bank.

By Peter Wagner, CSI
September 17, 2008
Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

By Doug Carlton
September 17, 2008
Troweled Toppings on Concrete

Troweled toppings on concrete gives this floor a rustic look.It has been said that mistakes in life are what build character, and the same can be said about finishing concrete. Your finishing technique can make the difference between an almost perfect finish with clearly visible blemishes and an artistically rendered hand-troweled surface filled with character.

By Elizabeth Gillette
September 17, 2008
When to Use or Not Use Dry-Shake Color Hardener

Throwing color hardener on concrete.Some say avoid this combination altogether. But others say it can be done well — as long as contractors are aware of potential pitfalls.

By Christina Camara
September 17, 2008
Cement, Aggregate and Reinforcement in Concrete Countertops

Countertop guru seats reinforcement into countertop formCountertop concrete is not your grandfather’s concrete. It requires new approaches to the basic elements of mix design and reinforcement. This in-depth look takes you inside the bag.

By Amy Johnson
September 17, 2008
Concrete Overlay Used for More than Just Concrete Floors

When the Cincinnati Reds had to redo two cracked and peeling dugout roofs, they needed a decorative concrete contractor who could not only repair the cracked slabs, but get that Reds red right.When the Cincinnati Reds had to redo two cracked and peeling dugout roofs, they needed a decorative concrete contractor who could not only repair the cracked slabs, but get that Reds red right.

By Kelly O'Brien
September 17, 2008
Concrete Artisan Turns Lifelong Passion into Successful Business

Concrete pool deck with lighted swimming pool.Have you ever asked potential customers to dress like pirates to make a sale? Outdoor-concrete expert Scott Cohen did — and it worked.

By David Searls
September 17, 2008
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