Superabrasive and Lavina
A Company and a Brand You Can Trust
When Rodney Robles of Lawrenceville, Georgia, decided to get back into the flooring maintenance business in 2014 after he had left it 16 years prior, the first piece of equipment he bought was a Lavina grinder from Superabrasive, headquartered in Atlanta, Georgia.
Today, Robles owns five of the company’s grinders (three electric and two propane), a 36-inch planetary burnisher and several vacuums. “And I’m still looking to add one of their newly released propane machines,” he says.
He credits his rapid growth in the business to Superabrasive’s support and easy-to-use machines. “I wouldn’t have bought all this equipment from the same company if I hadn’t been convinced they were good machines and very efficient,” he says.
Timm Sowders, owner of 2 Palms Decorative Concrete in Vancouver, Washington, couldn’t agree more. Specializing in polish and stain work, he owns a brand-new L30G-X propane grinder with a larger Kawasaki engine, which he purchased at the Concrete Decor Show in San Diego, and one of the company’s original 25-inch models. “It’s probably 12 years old,” he says of the older green machine, “and has been a real workhorse for me. I love it.”
For him, the machinery’s appeal is their reliability, price point and how simple they are to use. “Don’t get me wrong. It’s a beast of a machine,” Sowders says about his newest acquisition. “But it’s so easy to operate and handle it.”
When talking with competitors or people trying to sell him equipment, Robles says they’re always comparing themselves to Lavina, claiming to be just as good or better. “This tells me Lavina is a benchmark to others in the industry, that it has set a standard,” he says. “If others were that good, they wouldn’t have to compare themselves to another brand. They could stand on their own.”
Besides machinery, Superabrasive has been making a tremendous array of diamonds since 1987 for nearly any floor application from coating removal and texturing to polishing and maintenance, including specialized tooling such as bush hammers, pcd, copper discs and ceramic discs for scratch removal to name a few. “As a result, if I run into a special circumstance I’m likely to have a diamond in my toolbox for that,” Robles says. “And if I don’t, they can provide it. Very few manufacturers can say the same.”
Cale Plowman of Concrete Expressions in Clarinda, Iowa, is also a fan of Superabrasives diamonds. “I use their machines and their diamonds,” he says. “It’s a package deal.” And although there may be others that are cheaper, he adds, “When I find something that works I stick with it.”
Plowman, who has been in business since 2005, has amassed a fleet of nine Lavina machines. Although his workload can involve logos, stains and decorative saw cuts, the bulk of his business focuses on polishing and lots of it. “We stop long enough to change the grits and get back on the floor,” Plowman says. “All the grinders I have are Lavinas and I’m extremely happy with them.”
Upkeep on the machinery is minimal, he says, and his company does routine maintenance in shop because they’re easy to service. “The machines are very durable and are a great value,” he says, adding that they are considerably heavier than some other grinders he’s used. “You can tell the difference when you try to pull them back to change the tooling. You can tell they are well-made.”
And that’s reflected in Superabrasive’s facility in Atlanta. “It’s extremely neat, organized and very clean,” says Plowman, which speaks volumes about the company overall.
Superabrasive, which is “comfortable in its own skin,” certainly keeps its eye on what others in the industry are doing but it’s “not chasing the competition because it doesn’t have to.” Instead, the company listens to its customers and acts on the feedback it gets from them, Robles says.
“They are always improving their platform and adding new equipment,” he continues. “They are never sitting still.”
“I would definitely recommend a Lavina machine to anyone,” says Plowman, except to his competitors, he adds with a laugh. “I wish they would keep using Brand X.”