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Vol. 17 No. 3 - April 2017

Get to know Joshua Annis of Joshua James Artistry

Carved concrete wall that looks like the inside of a cave by San Diego concrete contractor Joshua AnnisWith a passion for art and a love of sculpting, painting and pottery, Joshua Annis had the opportunity of a lifetime presented to him at a young age and at a time when he had no direction in his life and then along came concrete.

By Jacqueline Valle
April 7, 2017
Seminary Receives Concrete Application Using Pure Texture

Seminary wall coated with Pure Texture concrete coating with arched openings into a room.In his 40 years of working in the masonry and general construction industry, Dominick Freda has never been involved with a project of the magnitude of the St. Thomas Aquinas Seminary, a traditional Roman Catholic facility situated on 1,100 acres in Dillwyn, Virginia, not far from Charlottesville.

By Jacqueline Valle
April 7, 2017
Medallions, Part 1: A Compass Full of Triangles

Ever since I began writing Design Theory, I’ve anxiously awaited medallions. The first one I ever did was exciting and a definite “aha” moment because it changed the direction of my career. At the time, I had just started out working for the company I now own. Back then, all we engraved were 2-foot tile and brick patterns.

By Rick Lobdell
April 7, 2017
Forming techniques for concrete countertops and elements

Forms serve many functions beyond simply containing the concrete. The formwork defines the precision and, to some extent, the quality of the casting. Well-made forms create straight lines, fair curves and right angles and lead to easy, effortless installation.

By Jeffrey Girard, P.E.
April 10, 2017
Polished Concrete Industry is not Sheltered from the Effects of Politics

As a consultant who works with contractors and manufacturers alike, I sometimes see things that aren’t typically discussed that I feel are important to share. So I’m going to attempt to tie together the various strings of thought on tax updates and how these will affect our industry specifically.

By David Stephenson
April 11, 2017
What's New In Decorative Concrete

decorative concrete newsWhat’s new in decorative concrete? That was a popular question that came my way multiple times during the recent World of Concrete. I realize my name is out there, but I’m a long way from having a crystal ball to be able to predict what the future of our industry holds.

By Chris Sullivan
April 12, 2017
A Variety of Tools and Techniques Adds Texture to Concrete Slabs

Texture roller skims the surface of a stenciled concrete slab giving a textured look.In this world, there are two types of concrete: concrete that’s flat, gray and utilitarian, and concrete that’s been shaped, colored and/or textured — and is considered art.

By K. Schipper
April 11, 2017
Concrete surface retarders deliver practical results with a little artistry

To decorative concrete contractors, surface retarders are valuable tools for both pragmatic and aesthetic reasons. They’re easy to work with, relatively inexpensive — especially considering the costly alternatives of sandblasting or acid washing — and can be used to create endless textures and designs.

By David Searls
April 10, 2017
In search of new revenue? Offer resealing as an option as part of your bid

What if I told you that you could get paid over and over again for a project you completed a year or two ago. Would you be interested? No, this isn’t some slick marketing idea or even a take-off of a multilevel marketing or pyramid scheme. Rather, this is working smarter not harder with a fair amount of common sense mixed in.

By Greg Iannone
April 9, 2017
Protect Your Lungs From Job Site Hazards Before Damage Sets In

mask protectionHow often in the course of your day do you think about breathing? Unless you’re one of those unfortunate people who suffers from a respiratory illness, it’s unlikely you give it any thought at all. The fact that breathing is a somewhat involuntary action is probably why we so easily take it for granted.

By Deven Johnson
April 8, 2017
Decorative Concrete Award Winners Elevate Industry Expectations

decorative concrete award winnerPassion, precision, artistry and creativity were all on display at the L. M. Scofield Co. ninth annual Decorative Concrete Awards ceremony held during the World of Concrete 2017 in Las Vegas. Scofield, now a member of Sika, a specialty chemicals company with subsidiaries in 93 countries around the world, enlists professionals from the concrete industry to judge submissions based on skill of installation, artistic expression and integration with the overall design intent.

By Amy Johnson
April 7, 2017
Harness the Power of an Effective E-newsletter

harness the power of an effective newsletterWhen it comes to communicating with your customers, electronic newsletters are a powerful tool to highlight your expertise and experience. Since we live in a society in which most of us are glued to our phones even when we are out of the office, a well-designed newsletter can be an effective means to quickly continue to strengthen your brand.

By Amy Numbers
April 7, 2017
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