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Mall of Concrete Visitors Enjoy Shopping Spree at Decorative Concrete LIVE!

Crowds gather near Concrete Decor's Decorative Concrete Live at world of concrete 2018.
Photos by Concrete Decor staff

More than 5,000 visitors shopped the Mall of Concrete — this year’s Decorative Concrete LIVE! exhibit at the World of Concrete 2018 in Las Vegas — to check out the latest and greatest ways to use concrete to beautify horizontal and vertical surfaces for a variety of retail facilities.

Presented by Concrete Decor magazine and the Concrete Decor RoadShow, the nearly 4,300-square-foot retail space was constructed with Fox Blocks’ insulated concrete forms primarily surfaced with SpiderLath’s fiberglass lath system as an underlayment. The exhibit was divided up into four distinct areas that enveloped a stamped and stained central courtyard.

Crowds gather to watch sponsors work on concrete projects at Concrete Decor's Decorative concrete Live at World of Concrete 2018.

Design services for this project were donated by Webcor Builders. Nearly 60 yards of concrete were installed atop Viper II vapor barrier with support from industry experts including Troy Lemon, Emil Gera, Randall Klassen, Matt Sampson, Ben Wiese and other Concrete Decor supporters and staff. MSA Safety Inc. supplied the hardhats and respirators.

One of the exhibit’s major goals was to heighten people’s awareness of concrete’s versatilities when it comes to design possibilities. From stamps, stencils and forms to colorants, aggregates and texturing tools, there is a host of products that makes concrete’s finish options as wide as they are wonderful.

Equipment used supplied by:Aztec Concrete Accessories, Bosch,Concrete Decor RoadShow, Collomix, Diamatic,Elite PlastiForm, Graco,Kraft Tool Co., MSA Safety Inc.,Midwest Rake, Multiquip, Pulse-Bac,Putzmeister, Terrco Inc.and Wagner Meters

A look at the Concrete Decor Roadshow Trailer

Johnny Angel applies a product by Multicoat at Concrete Decor's Decorative Concrete Live.

Matthew Sampson works on a wall scratch coated with Stone Edge Product.

Besides exhibiting an expanse of simple to refined architectural finishes, this year’s display also delved beneath the beauty to reveal the products that contribute to concrete’s durability and sustainability, such as vapor barriers, to show the impact underlying products have on an installment’s success and service life.

For more information about Decorative Concrete LIVE! and how you can get involved with the 2019 event at World of Concrete, call (877) 935-8906.

Two attendees talking shop at Concrete Decor's Decorative Concrete Live.

Finished sculpture in the courtyard at Concrete Decor's Decorative Concrete Live.

Emil Gera and Troy Johnson work together on a sculpture at Concrete Decor's Decorative Concrete Live.

Prefabricated fireplace made of concrete by Joshua Annis at Concrete Decor's Decorative Concrete Live.

Covered Breezeway Entry, Alley and Courtyard

Products used supplied by: Brickform/Solomon Colors, Elite PlastiForm, Fox Blocks, Ghostshield, High-Tech Systems, LiteForm, Multicoat, Nox-Crete, Pacific Palette/Sparkle Grain, Quikrete, Redi-Mix Colors & Sealers, Speedymason, Stone Edge Surfaces, Trimaco, Viper II
Artisans: Tom Ralston of Tom Ralston Concrete, Troy Lemon of Cornerstone Decorative Concrete, Emil Gera of Emil J. Gera Concrete, Tony Zsak and Shane Calmes of Speedymason, Joshua Annis of Joshua James Artistry and Rich Verdone of Onyx Cos.

Most visitors initially entered Decorative Concrete LIVE! through the breezeway which featured concrete that sparkled, a ceiling made of an ICF system, an exposed wall displaying a waterproof coating for below-grade applications and a mortar-bed panel system covered with thin brick.

Also as a courtyard draw, a prefab fireplace made by Josh Annis and teammates in six easily assembled pieces was carted in and put together in less than an hour.

Troy Lemon and his team, which included Troy’s son, Josh; son-in-law, Kenneth Klett; and artisan Emil Gera, also crafted a sculpture for the courtyard using a variety of products. These included Stone Edge Surface’s Primer 100, Pro Wall Mix and Accent Enhancer, modified Rapid Set Mortar with a glass-fiber and polyaspartic from Arizona Polymer Flooring, and atomized steel and aluminum from Douglas and Sturgess.

Dave Blasdel talking to a group of attendees at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Three gentleman holding up a stamp to create would looking vertical concrete wall at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Josh Annis works on a memorial for the Route 66 shooting at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Harley Davidson logo on a polished concrete floor at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.Biker Bar

Products used supplied by: American Specialty Glass, Butterfield Color, Elite PlastiForm, Floormaps, Fox Blocks, Hi-Tech Systems, Nycon Inc., Nox-Crete, Quikrete, SpiderLath, Stone Edge Surfaces, Trimaco, Viper II, Z Counterform
Artisans: Dave Blasdell of Butterfield Color, Dale Coughlin of Total Concrete Innovations, Keefe Duhon of Concrete Revolution, Rick Lobdell of Concrete Mystique, Jon Bell of JBC Concrete Contractors and Joshua Annis, Troy Lemon and Emil Gera

The Biker Bar, complete with hogs from Las Vegas Harley-Davidson, was a hub of activity throughout the show as multiple teams applied a variety of finishes to both the floor and walls.

A colorful floor graphic was created using a Floormap stencil and Nox-Crete’s Duro-Color Floor System. Created with five colors, the artwork featured the classic Las Vegas sign and the Harley-Davidson logo, a great combination for the World of Concrete crowd.

Besides watching the logos take shape, onlookers could see how densifiers, dyes, surface retarders and sealers were used on concrete surfaces.

“Concrete Decor provided a great opportunity for training and education,” says Mike Linn, president of Nox-Crete Products Group. “This exhibit was an inspirational and informative experience for those looking to get into decorative concrete and we were proud to be a part of it.”

Keefe Duhon and Jon Bell demonstrated how the Gilpin Falls Stamp from Butterfield Color could be Sheri Mikkelsen uses a Nox-Crete Sealer on the sidewalk outside the Biker Bar at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.used to make realistic-looking wood patterns on interior walls, even without coloring the Stone Edge Surfaces product they used for their vertical mix.

On one of the walls on the exterior, Dave Blasdell used Butterfield products to emulate stone and color the stucco. On another, applicators quickly applied a scratch coat using Graco equipment. Lemon and Gera applied the finish which included two coats of Stone Edge Surfaces color which was later scored to create a “brick-and-mortar” pattern on the top half. On the bottom half, Gera carved a stone pattern, completing the look for that exterior wall.

Harley-Davidson inspired concrete countertop at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

But that wasn’t all for the busy Biker Bar. Josh Annis crafted a memorial for the recent Las Vegas shooting tragedy, while Dale Coughlin built a countertop complete with motorcycle exhaust pipes. Along the perimeter, a surface retarder from Nox-Crete was applied to a sidewalk that was previously seeded with American Specialty Glass and sealed to bring this exposed concrete application to life.

Stencil placement on a concrete wall system at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Finishing touches on a wall system by Multicoat at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Rick Lobdell and Keefe Duhon placed an overlay system, then cut and stained this concrete floor at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.Concrete Decor Store

Products used supplied by: Arizona Polymer Flooring, Elite PlastiForm, Fox Blocks, Fritz-Pak, Hi-Tech Systems, Multicoat, Quikrete, Redi-Mix Colors & Sealers, SpiderLath, Stone Edge Surfaces, Trimaco, Viper II, Z Counterform
Artisans: David Lascano and Francisco Duran of Multicoat, Rick Lobdell and Keefe Duhon

The Concrete Decor Store showed visitors designs that could be drawn and etched freehand on a Stone Edge Surfaces overlay system. Rick Lobdell teamed up with Keefe Duhon to create a floor that featured stained concrete. Lobdell once again worked his magic by hand-drawing a design onto the floor which he then cut into the surface and Duhon colored. “Together, we killed it,” Duhon says.

On the exterior walls, stencils, stains and flexible stucco were combined for a colorful storefront featuring faux designs of Arizona flagstone and brick. The Multicoat team led by David Lascano and Francisco Duran also invited several participants to help with the application.

Arcon uses a grinder to smooth a epoxy terrazzo floor at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Finished terrazzo epoxy floor at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Apple-like Store

Products used supplied by: American Specialty Glass, Elite PlastiForm, Fox Blocks, Fritz-Pak, Hi-Tech Systems, Laticrete, NewLook International, Quikrete, Terrazzo & Marble Supply Co., Trimaco, Viper II, Warmly Yours, Z Counterform

Artisans: Scott Kummer and Miguel Lopez of Visions Below, James Wood and Carl Postma of Arcon Global, Edgar Hernandez of All Access Manufacturing, and Jason Findlay and Jeff Benintendi of NewLook International

Miguel Lopez places glass into the flooring at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.A crossthe way through a covered breezeway, multicolored epoxy terrazzo adorned with stone and glass dominated much of the floor in the Apple-like Store. The Apple-like Store displayed how creative you can get with a polished floor, especially when terrazzo is involved.

Radiant heat coils on display by Warmly Yours at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Adjacent to the flowing design, a floor was left exposed so onlookers could glimpse the workings of a radiant system from Warmly Yours. As a lasting touch to the walls, countertop edge forms were used to make window sills.

Much of the pre-show prep work was performed gratis by Arcon Global, an international full-service, designer and installer of one-of-a-kind architectural flooring.

Laticrete applying a premium epoxy coating system at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Tony Szak of Speedymason showing off his stuff at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

A group of guys holding up the fence at Concrete Decor's Decorative Concrete Live at World of Concrete 2018.

Redi-Mix Colors blackening product for drive through restaurants at the Concrete Decor's Decorative Concrete Live at World of Concrete 2018.Fast Food Restaurant

Products used supplied by: Fox Blocks, Fritz-Pak, Ghostshield, Hi-Tech Systems, Laticrete, Quikrete, Redi-Mix Colors & Sealers, Speedymason, SpiderLath, Trimaco, Viper II, Z Counterform
Artisans: Edward Fedorowich of Laticrete, Glen Klassen of Fox Blocks/Airlite Plastics Co., Tony Szak and Shane Calmes

The Fast Food Restaurant next door featured a brand-new concrete protection process from Redi-Mix Colors that included a black stain and a specially formulated urethane to make the drive-through lane more attractive. The restaurant’s exterior was finished with a special mortar bed panel system from Speedymason that lets installers more easily and quickly replicate brick-and-mortar facades. The made-in-the-USA panel system was debuted at Decorative Concrete LIVE!

On the restaurant’s inside and all around the mall, insulating concrete forms representatives demonstrated why ICFs are one of the best building solutions today. Also on the inside, Laticrete representatives applied its premium epoxy coating system to the concrete floor to replicate a commercial kitchen.

Meetings taking place at Decorative Concrete Live at World of Concrete 2018 with Pulse-bac.

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