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Vol. 15 No. 2 - February/March 2015

Cantilevered Concrete Stair Treads

Cantilevered stair treads.“Cantilevered stair treads are always an eye-catching sensation in architectural circles,” says FuTung Cheng, founder of the website concreteexchange.com. “The very idea of a single point of support at one end of a plank, managing the enormous weight of a person walking on a stair tread, is dramatic.

By Joe Maty
February 27, 2015
Re-ignite Your Spark of Passion for Decorative Concrete

Decorative concrete aggregateThe fear that we may lose touch with the concrete artistry in our industry is a legitimate feeling. It seems like more and more projects require firm decisions and designs before they ever reach our eyes. Are we losing the chance to add our expertise, advice and artistic touch to decorative projects?

By Karen Keyes
February 25, 2015
Debunking Common Decorative Concrete Myths

Concrete overlay that has flaked off due to improper surface preparation.“Just apply a decorative overlay and it will hide everything.” Or, “Use acid to strip that sealer.” These are just a couple of the myths or just plain wrong recommendations concrete contractors may have come across recently.

By Chris Sullivan
March 1, 2015
Field Recon App Makes Quick Work of Jobsite Data

Workforce Recon job site app screen shotIs your business losing money by employees not documenting the work they are doing? Here is an app that can help.

By Vanessa Salvia
February 1, 2015
LithoMosaic: The Art and Science of Decorative Concrete

Lithomosaics designs made in concrete from concrete.Robin Brailsford’s online resume lists her as “Artist, Inventor, Aesthetic Engineer.” The word “concrete” doesn’t makes its first appearance until the third page, but nonetheless, Brailsford has made a huge contribution to the art and science of decorative concrete through her patented invention, LithoMosaic.

By Vanessa Salvia
February 26, 2015
Small Marketing Tactics Make a Big Difference In your Concrete Business

Photo courtesy of Tamryn Doolan Once you complete a job and you know the client is happy, follow up over the phone or through email to ask for a testimonial or quote for your website or a brochure. To make things even more convenient, send a stamped postcard they can easily mail back to you.

By Vanessa Salvia
February 24, 2015
Creating the Look of Stones with Concrete on a Residential Pool Deck

Faux stones around a pool deck - Concrete Decor MagazineLast year, a homeowner in Augusta, New Jersey, went into a masons’ supply store looking for a fix for his pool deck. The pavers installed 15 years ago had settled. The deck wasn’t draining properly, and his homeowner’s insurance company had identified the paver portion of the pool deck as a hazard.

By Gail Elber
February 1, 2015
Polished Concrete Installed at Harley-Davidson Dealership

Polished Concrete in Harley Davidson DealershipThe owners and designers of a new Harley-Davidson dealership near Boston are revved up about the unconventional, highly varied appearance of the renovated building’s polished concrete floor.

By Joe Maty
February 27, 2015
The Ongoing Evolution of the Species Concrete

In FuTung Cheng's view, the term decorative concrete fails to convey the full measure of the materials prowess.In FuTung Cheng’s view, the term “decorative concrete” fails to convey the full measure of the material’s prowess in enhancing design. Coloring, texturing, stamping or staining don’t begin to tell the whole story.

By Joe Maty
February 12, 2015
The Elements of Design: The Vitality of Line

Concrete in Louisianna State Museum - Concrete Decor MagazineThere is a famous paperback called “The Elements of Style” by Strunk and White. Many writers treasure it as a guide to writing clearly and succinctly while avoiding common grammatical errors. The handbook itself is a model of clarity.

By Gaye Goodman
March 1, 2015
Recognize and Respect the Value of a Good Concrete Worker

Keep a good concrete crew going - Between the money you dole out each week on wages, payroll taxes, insurance and worker's comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?Between the money you dole out each week on wages, payroll taxes, insurance and worker’s comp, you spend more on employees than all your other assets combined. Even though this is a fact, most contractors have a hard time recognizing employees as assets. Why is this and how can you remedy that situation?

By David Stephenson
February 3, 2015
Epic Concrete Derby Cars

50 concrete-minded attendees gathered for a healthy dose of fun and some hands-on creating so they could learn about materials and techniques to improve their style and technical skill.50 concrete-minded attendees gathered for a healthy dose of fun and some hands-on creating so they could learn about materials and techniques to improve their style and technical skill.

By Vanessa Salvia
February 1, 2015
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