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Vol. 15 No. 4 - May/June 2015

Be a Salesman not a Talesman and Sell More Concrete

There are many stereotypes associated with sales professionals. There's the slick-dealing used-car salesman type who makes people feel suspicious. There's the natural-born salesman who walks into the room and is instantly everyone's new best friend, with talents in every area and the best jokes. Then, there's the talesman, the unknowingly annoying salesman.There are many stereotypes associated with sales professionals. There's the slick-dealing used-car salesman type who makes people feel suspicious. There's the natural-born salesman who walks into the room and is instantly everyone's new best friend, with talents in every area and the best jokes. Then, there's the talesman, the unknowingly annoying salesman.

By Joshua Lemon
May 13, 2015
Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

By Karen Van Heukelem
May 1, 2015
Scofield Decorative Concrete Awards Showcases Standout Projects

Artistic Concrete Grand Prize WinnerAfter 100 years in the decorative concrete industry, L. M. Scofield Co. knows a thing or two about beautiful, standout projects. As it marks its centennial, the company also marks its seventh annual Decorative Concrete Awards, given to contractors, architects or designers doing exceptional work using Scofield systems.

By Amy Johnson
May 1, 2015
Magicraftsman: Roch Fautch, Spokane, Washington

GFRC deck that looks like treesGrowing up in the mountains on a remote piece of property near Spokane, Washington, was just the setting needed to instill a limitless imagination, work ethic and determination into Roch (pronounced Rock) Fautch.

By Vanessa Salvia
May 4, 2015
Concrete Walkway and Columbariums Transform a Catholic Church Garden

Decorative Concrete ColumbariumsConScape Inc., a commercial, architectural and decorative concrete firm in Fort Worth, Texas, seemed like a godsend to the parishioners. With decorative concrete as its intervention, the company transformed part of the church’s landscape from a tired terrain into a radiant and peaceful panorama.

By Vanessa Salvia
May 2, 2015
Managing Your Decorative Concrete Business for Profit

Manage Your Decorative Concrete Business for ProfitBy my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.

By Doug Carlton
May 4, 2015
Concrete Countertop Overlays are Finding Favor with Homeowners

Applying a countertop overlayDecorative concrete has become increasingly popular with every passing year, and has evolved from primarily flooring products to use in walls, showers and countertops. Because of the increased popularity in decorative concrete, the used of overlays has grown as well and they have a lot of advantages.

By Mike Besse
May 10, 2015
Understanding the Components of Polishing Newly Placed Concrete

Ride-On and Walk-behind TrowelsToday, most slabs are finished using mechanical trowels for the body of the slab and hand trowels for the edges. There are two basic types of mechanical trowels: walk-behinds and ride-ons.

By David Stephenson
May 29, 2015
A Folded Concrete Exterior Mimics Textiles on this Munich Fabric House

Concrete facade on Munich TextilmacherSituated in an industrial zone on Munich, Germany’s north side, an eye-catching building hosts production, showroom and office spaces for textile print and embroidery. Known as The Textilmacher, this three-story building has a precast concrete facade reminiscent of creased fabric.

By Vanessa Salvia
May 15, 2015
From Shape into Style: An Artist Explores and Explains Good Decorative Concrete Design

Good decorative concrete designThere is a famous paperback called "The Elements of Style" by Strunk and White. Many writers treasure it as a guide to writing clearly and succinctly while avoiding common grammatical errors. The handbook itself is a model of clarity.

By Gaye Goodman
May 26, 2015
Decorative Concrete Contractor Troy Lemon's Blue Moon Shines at WOC

Troy Lemon's Blue Moon Sculpture for World of Concrete 2015Unlike God almighty who, according to the Bible, created the world, its heavens and all forms of life in six days, the best Troy Lemon and his mortal crew could do was hand-form and carve a concrete replica of the moon in four.

By Stacey Enesey Klemenc
June 2, 2018
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