It all starts with a call. It doesn’t matter how talented or artistic or expensive or cheap you are, all new business starts with a call. New work is the lifeblood business growth.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Harnessing the Advantages of Your Small Company
A leader with a vision and a visionary leader are not the same. It is not enough to simply have a vision and convey the vision to a group of people. You must be emotionally intelligent to understand how to emotionally convey a vision.
Small companiess are better equipped to be successful in this way and its time to harness it.
Decorative Concrete Booms Across the Atlantic
The interest for decorative concrete is reaching new heights all over the world, and with this comes a need for education and training. Many countries are looking to the United States for products, information and support.
A concrete solution to climate change?
A better understanding of how carbon dioxide is absorbed by concrete.
Sorting Out Responsibility When New Work Fails
When a problem occurs with a recently installed decorative concrete job, who is responsible? I understand that this is a loaded question, and there are lots of factors to consider, but the question still stands.
Successful Concrete Businesses No Matter Where You Call Home
Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.
Building Relationships with Architects
An underutilized opportunity for potentially creating more jobs and visibility for your company exists within the design community. Architects and landscape architects are key members of the project team for commercial and high-end residential installations.
Why the Formula Approach for Polished Concrete Hurts Our Industry
The weak economy does not have to make our industry buckle under price pressures. We’ve forgotten that polished concrete is already the best bargain in the flooring industry, and what’s more, we’ve allowed the formulaic installation to become entrenched in specifications.
Processes that Ensure Quality Work Are Needed Now More Than Ever
The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client’s conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.
Three Ways to Drum Up New Concrete Work
Eight times per year I look at this magazine from cover to cover, amazed at how our industry has been hijacked by true artists. This level of skill, along with a few creative marketing ideas, should keep fresh money coming into your bank account.







