Many years in the making and rigorously reviewed by dozens of experts in the field, the much-anticipated 310R-13 Guide to Decorative Concrete was officially published by the American Concrete Institute in December 2013.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Three Critical Components to Effectively Market Decorative Concrete
Let’s take a look at three critical challenges to marketing your business effectively and how you can resolve them.
Stepping up from Decorative Concrete to General Contracting
Are you content with installing decorative concrete countertops, overlays and stamped concrete, or do you have what it takes to rise to the occasion?
Taking Great Project Photos with Your Smartphone
Iphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.
Knowing When and Why to Say No to Clients
At first, everything seemed perfect as my salesman and I finished setting up our booth for the annual home design and remodeling show in Visalia, Calif. Our exhibit location was ideal, our stamp and stain samples strategically located. The weekend crowd was near maximum capacity and everything seemed ripe for booking plenty of new accounts.
Concrete Decor announces changes in magazine sales force
Concrete Decor announces major changes to its magazine sales force. We have hired a new sales representative to replace outgoing rep Donna Tussey Flood, who has accepted a position elsewhere. Our new South sales rep is Todd Rylands, (407) 467-2758, from Windermere, Fla. Also, due to recent health complications, Western sales […]
Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
If you’re interested in participating in the World of Concrete’s Artistry in Decorative Concrete Demos (Jan. 20-24 in Las Vegas), you have until Oct. 22, 2013, to apply. Artists selected for the Demonstrations will be eligible for one of two $500 prizes awarded to the Attendees’ Choice and the Experts’ […]
Why You Should Integrate Infographics Into Your Marketing
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
Expectation Management Should Be Part of Conversation with Customers
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
CIM Program requests donations for auction at 2014 World of Concrete
The Concrete Industry Management (CIM) program — a business-intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management — is seeking donations for their ninth annual auction to be held at the World of Concrete. The auction is scheduled for Wednesday, Jan. 22, at […]
Recent
CIM Program Celebrates 30 Years of Developing Future Leaders
SESCO Cement Announces Rick Van Eyk as the CEO
PROSOCO breaks new ground with ICC‑ES listing for Blok‑Guard and anti‑graffiti products
American Concrete Institute Spring 2026 ACI Concrete Convention breaks attendance record in Rosemont, Ill.
Expanding Product Capabilities Following Strategic Acquisitions of Artcrete and Haivala
