The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Concrete Decor announces major changes to its magazine sales force. We have hired a new sales representative to replace outgoing rep Donna Tussey Flood, who has accepted a position elsewhere. Our new South sales rep is Todd Rylands, (407) 467-2758, from Windermere, Fla. Also, due to recent health complications, Western sales […]
If you’re interested in participating in the World of Concrete’s Artistry in Decorative Concrete Demos (Jan. 20-24 in Las Vegas), you have until Oct. 22, 2013, to apply. Artists selected for the Demonstrations will be eligible for one of two $500 prizes awarded to the Attendees’ Choice and the Experts’ […]
Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?
Have you ever been in the process of completing or had just completed what to you was an amazing architectural concrete project only to be told by your client:
“It’s not what I was expecting.”
“Meh! It looks kind of ‘blah.’ I thought the color would ‘pop’ more.”
“I don’t like it.”
The Concrete Industry Management (CIM) program — a business-intensive program that awards students with a four-year Bachelor of Science degree in Concrete Industry Management — is seeking donations for their ninth annual auction to be held at the World of Concrete. The auction is scheduled for Wednesday, Jan. 22, at […]
Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.
How Canadian construction supply retailer, Hard Rock Developments promotes decorative concrete and helps its customers make money, too.
If you are truly committed to service, not just the initial sale, then you’re not through when you’re done.
Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.
Recently an architect who was writing the polished concrete specification for a school district contacted me when he recognized that he did not know enough. The good news is that he asked for help in crafting an informative and realistic specification that allows educated bids with room for profit.
