Apprenticeships, or a system of training new generations of skilled craftsmen, have a long and rich history in many countries of the world, though it never caught on with much fervor in the United States.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Successful Email Marketing for Concrete Businesses
In the world of email marketing, the “e-blast” can be a highly successful vehicle for connecting with your customers. But all too often, decorative concrete contractors underuse this vital marketing strategy.
The Most Important Part of Decorative Concrete Contracting is Communication
An amazing thing happened in 2011. Twitter users in Washington, D.C., tweeted news of an earthquake as it was happening, warning folks in New York City 30 seconds before they even felt it.
UV Cured Coatings for Concrete are Back in the Mix
Concrete artisans and contractors are always searching for the ideal coating, but end-users and equipment manufacturers are behind the latest push for one specific coating formulation — UV-cure.
How to Measure RH in Concrete
How valuable is 48 hours to you and your business? Can you put a price on it?
And does the price go up if you run into a moisture-related problem with a concrete slab in the later phases of a project?
Is it Right for Your Concrete Business to Market with Social Media?
If you look for advice about how to promote and grow your business, you’re bound to encounter how important it is to be using social media such as Facebook, Twitter, LinkedIn, YouTube, Pinterest and Instagram. I think this is a problem, because it’s simply not true for everyone.
5 Ways to Effectively Utilize Your Decorative Concrete Awards
A stack of award submission requests are sitting on my desk staring me down and deadlines are popping up all over my calendar. Many associations and local, regional and national companies and groups in the decorative concrete realm host award programs to help recognize the best of the best.
How to Get Started in the Decorative Concrete Industry
Far too many skilled decorative professionals falsely believe their success hinges on their expertise. Most feel the more they know about concrete counters, polishing or staining, the better their odds are of being viewed as successful artisans or, maybe better put, successful artisanal business owners. Sure, expertise is important, but it’s only a fraction of what you need.
Decorative Contractors and LEED Standards: Why You Should Take Notice
Green building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step
10 Simple Ways to Efficiently Grow Your Company
Growing your business on limited resources can seem daunting or nearly impossible, but it is achievable over time with hard work and a clear plan of action. Adding employees can be a tough idea to grasp, when considering additional payroll and human resources.







