The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Concrete Contractor Finds Ways to Balance Family Life and Work
A concrete contractor discusses how to balance between being a contractor and family life.
Surviving the Game of Business By Capitalizing on Every Opportunity
Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.
How to Market your Concrete Work with Photos
If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.
Concrete Polishing Pitfalls to Avoid When Bidding
Arenas and stadiums are a market that is gaining momentum in polished concrete. Between high schools, colleges and professional sports teams, there are a lot of these venues around the country. As they come up for remodel, polished concrete is a great option for the flooring on concourses and even under seats.
Managing Slack is Essential to Your Business
There is a big hairy monster lurking around your business. He’s not easy to detect and he has a real nasty habit of stealing from you. The monster I speak of is called “slack.”
Funny, Absurd and Just Off the Wall: The Year in Review
Yes, it’s that time of year again. The days are growing shorter and the leaves are off the trees, being blown around — and into your concrete work — by the forthcoming winds of winter.
Provide Free Extras Instead of Dropping Your Prices
As more competition fights for fewer pieces of the pie, it will become increasingly tempting to lower your prices in order to stay competitive. I understand this completely, because I operate a decorative concrete company in one of the most competitive and hard-hit housing economies in our nation.
Things to Remember When Designing Decorative Concrete
Designing decorative concrete is no different from any other process that has endless options. The first step is to ask the questions that define the project and guide the design.
Public Works Projects: Start Your Bidding
To bid or not to bid? That is the question. And it’s one more and more contractors have been asking themselves lately, especially as public works departments are increasingly incorporating decorative concrete into municipal plans. But where does one begin?







