Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.
The way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?
Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.
Problems two years later? The timeline for customer service has no limits.
In this age of customer service, you should never turn your back on a client with a problem.
Products made by same manufacturer for concrete projects work best as a system.
Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.
Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.
Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.
Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.
A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.
Decorative concrete is a highly specialized form of construction. The product itself is unique, the tools, materials and construction methodologies employed are specialized, and the people who produce construction art are creative, dedicated artisans.
In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.
If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.
The beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.
Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.
An electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.
There are a lot of questions that don’t always have easy answers. Fortunately, plenty of people have headed out in different directions within the concrete industry and found the journey has taken them to a pretty good place.
Concrete made using an industrial by-product has shown better fire endurance than traditional concrete when exposed to fires of nearly 1000 degrees Celsius.
An overview of the different concrete saws on the market and which might be the best fit for your job.
Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.
Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.