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The Science of Setting the Right Price for Your Services

A line graph showing cost vs productionThere’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.

Net Benefit and Increasing Your Value to Customers

Valuable products get your customers to see thatYour product is valuable. You know it. You hope your customers know it. But how can you be sure? How can you ensure that your product benefits your customers and, in so doing, benefits your company?

Two Types of Business Competitors and How to Beat Them Both

Business people competing in a foot race.Close your eyes. Think of your business. Imagine you operate in a world without competitors. Imagine you’re the only one that customers can hire to install decorative concrete. Visualize yourself winning bid after bid without anything or anyone to stand in your way. Now, open your eyes. Welcome back to reality.

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

Data Loggers Available to Track Relative Humidity and Temperature

Both data loggers use Bluetooth technology and an app that works with Apple or Android smart devices.In an effort to help contractors resolve moisture-related problems in concrete, Wagner Meters and Tramex are introducing new monitoring devices to track and document relative humidity and temperatures at a job site.

Vendors Bring New Concrete Products to Contractors

Vendors displaying their goods at a tradeshow for potential buyers.The more things change the more they stay the same. This is an adage I’ve heard my entire life without ever really giving it any serious thought. What does it even mean? Well, in the context of this article let’s take a closer look.

L. M. Scofield Co.'s 2014 Decorative Concrete Awards

turtle stained into concreteThe sixth annual Decorative Concrete Awards were announced recently by sponsor L. M. Scofield Co. The contest honors contractors and designers who use Scofield decorative concrete materials.

This year, for the first time, the contest was divided into six categories.

Processes that Ensure Quality Work Are Needed Now More Than Ever

Four stars on a concrete background.The lack of communication between owners and designers at the top of the building process and the workers at the production end, as well as the training needed for a seamless transition from client's conception to finished project can create a dysfunction in the industry that is in desperate need of fixing.

Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

How You Can Grow Your Concrete Business Beyond Your Local Area

Muted yellow stained concrete overlay in a long hallway with a black swirl design prominently down the center.Veteran contractor Rick Smith shares his expertise on how you can grow your business beyond your local area.

Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Concrete Contractors' Show-Stopping Showrooms

Decorative Concrete Professionals Need ShowroomsIn today’s digital age, many contractors are increasingly using the Internet, social media and iPads to highlight their portfolios and suggest options to potential clients.

Decorative Contractors and LEED Standards: Why You Should Take Notice

Green building website screenshotGreen building has been making a lot of headlines lately — it seems as if you can’t turn on the TV, read a magazine or attend a conference without hearing about it. You have probably heard the buzz about LEED and wondered how this building rating system applies to you. Green building is the next step for the decorative contractor industry, and LEED will help you and your business take that step

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Colorful Advice for Your Next Concrete Project

He bought some salmon, sliced them in half and laid them in freshly poured concrete, even going so far as to arrange some of the fish so that they looked like they were swimming up the stairs.“Never hand a customer a color chart,” cautions Lee Levig, owner of Concrete Works in the San Francisco area. It not only may overwhelm them with choices but it may take away an advantage you may be unaware of.

Smart Cement Revolutionizes Well Casings

concrete in borhole drillingsA researcher is trying to give cement sensing properties with applications in the oil industry.

Adjusting Your Business and Mindset to the New Normal

Adjusting to the new normal of businessAdjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.

Taking Your Polishing Business on the Road

When to add traveling to your business model for concrete polishingI went through this transition as a polishing contractor, so I thought that I would give you a few helpful tips and things to think about before you embark on this journey.

Understanding the Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

Concrete Pool Embedded with LED Lights

swimming pool with LED lights in the copingThe pool, then, needed a finish worthy of the rest of the home. Luckily, her contractor-husband, Jeff Barger, handed their concrete contractor, William David Reynolds, a copy of Concrete Decor magazine that featured a patio embedded with fiber optics, providing the elegant touch the pool needed.

How Do Successful Concrete Contractors Choose the Right Manufacturers?

Concrete Warehouse FloorChoosing the right manufacturer is a dilemma every contractor in our industry faces every day. I’ve heard many analogies used to describe the decorative concrete industry over the years, but two comparisons have always resonated the most: “Polished Concrete is part Art and part Construction,” and “The polishing industry is still the Wild West.”

Keep Concrete Simple!

Concrete contractor giving a concrete countertop a final inspection.We have staining over stamping, stamping over overlay, stamped walls, stained walls. It's crazy — who keeps raising the bar? The answer is THE MARKET. This explosion of decorative concrete is market-driven. Folks want it, and it's more than just a fad. It must be a little overwhelming to contractors just entering this exciting business.

How to Keep Your Business Up in a Down Market

A graph of arrows going up and down.Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.

New Ways to Sell Decorative Concrete

A sealed pool deck can be sold to a customer with a proper explanation of the process and outcome.As adults we learn to communicate using our words when we want and need something. The use of certain words can change the entire intention of what someone is trying to say. For those who sell and install decorative concrete, when was the last time you thought about how words influence your client's thought process regarding their decision to buy your products or services?

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