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Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

Second Graders Love Decorative Concrete

Second Graders Love Decorative ConcreteThe way to homeowners' hearts is through their kids. So why not market decorative concrete to second graders?

How to Keep Your Business Up in a Down Market

A graph of arrows going up and down.Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.

Customer Service Continues Long After the Concrete Dries

three river rocks dressed upProblems two years later? The timeline for customer service has no limits.
In this age of customer service, you should never turn your back on a client with a problem.

Concrete Products Work Best When Applied as a System

Concrete Products Work Best When Applied as a System Why use a concrete system, concrete products made by same manufacturer, advantages of concrete system, systems approach for concrete, reduce risks of concrete work with system, concrete benefits with system, using a systems approach, what works best for concrete products. Photo courtesy of Townescapes, Batavia, OhioProducts made by same manufacturer for concrete projects work best as a system.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
When Contractors Assume the Role of a Design Consultant

A wooden desk with an orange chair sitting at it.Savvy contractors can gain greater project input and can secure more work for their companies by becoming involved with design professionals during the early stages of project design.

Six Ways to Make Sure More People Find Your Website

Remember the days when you could simply name your company Remember the days when you could simply name your company “AAA Concrete” to ensure your business would appear first in the local directory? Those days are behind us. We now live in an era when “Google” is a verb.

When and How to Expand Your Concrete Contracting Business

Looking at a bridge from the under side imagining how to grow your concrete contracting business.Concrete contracting companies, no matter the size or specialty, have to deal with many of the same challenges. It’s important to address some of these before trying to expand your business, so you're sure the foundation you're about to build on is solid.

How to Win a Decorative Concrete Contest: Take Great Photos

Contests that showcase handsome decorative concrete projects are helpful twofold -- they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they're good for business.Contests that showcase handsome decorative concrete projects are helpful twofold — they promote quality craftspeople and they provide bona fide examples for companies that make or distribute the products. Either way, they’re good for business.

PCA says U.S. cement consumption increased in 2013
Tips and Hints from the Concrete Pros

A well trained dog holding a ball on his nose. a small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.

Decorative Concrete Calls for Innovative Safety Management

TB Penick construction workers placing an American Flag made of Terrazzo on a slanted concrete surface.Decorative concrete is a highly specialized form of construction. The product itself is unique, the tools, materials and construction methodologies employed are specialized, and the people who produce construction art are creative, dedicated artisans.

Improve Your Sales and Customer Relations with a Decorative Concrete Design Center

Colorado Hardscape's Concrete Design Center Showroom - In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.In 2001, Colorado Hardscapes made a move that forever changed its approach to sales and marketing. The company moved into a new concrete design center, the first of its kind in Colorado.

Tips for Polishing Preexisting Concrete Floors Profitably

Tips for polishing concrete and how to be profitable.If I were a contractor I would take “preexisting” projects over new projects every day of the week and twice on Sunday.

5 Tips for Photographing Concrete Hardscapes

concrete waterfall modern styleThe beauty of decorative concrete comes from its versatility and stunning final results. Each project’s unique traits help sell the next project. However, your future potential clients don’t necessarily have access to your past projects, which is why photography is a crucial component of your marketing plan — regardless of your company’s size.

How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

Researcher Uses Microwave to 'Bake' Concrete

Concrete thermography is a way to "bake" concrete with MicrowavesAn electrical engineer at Missouri University of Science and Technology is using microwave energy to test concrete and rehabilitated aluminum, and in the future her work could lead to safer bridges and aircraft parts.

Diversify with Direction When Expanding Your Business

A nice patio set on a stamped concrete patio that has been stained a tan color.There are a lot of questions that don’t always have easy answers. Fortunately, plenty of people have headed out in different directions within the concrete industry and found the journey has taken them to a pretty good place.

Geopolymer Concrete Shows Extreme Fire-Proof Qualities

Fire-proof concreteConcrete made using an industrial by-product has shown better fire endurance than traditional concrete when exposed to fires of nearly 1000 degrees Celsius.

Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

The Four Fundamentals of Any Business Strategy

Ideas and brainstorming on paper.Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.

World of Concrete 2014 Most Innovative Products Award winners announced
How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

Training and Education is Good for One and All

Decorative Concrete Trainer talking with an attendee at a trade show at Brickform last summer.Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

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