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As a polishing consultant I get to wear several different hats, but by far the largest amount of my time is spent managing polished concrete programs for retailers. Polished concrete is an aesthetically beautiful and valuable flooring solution, but it is fairly specialized.
Walttools new Tru-Block sealer utilizes exclusive water based silicone technology that provides long term environmental protection without a hint of presence to the eye. This is ideal for the vertical concrete contractor where it is imperative that rock and stonescapes appear completely natural and free of any shine, yet the […]
The Decorative Concrete Hall of Fame is pleased to honor its inductees for 2013: Ralph Gasser, Bill Stegmeier, Barbara Sargent and Byron Klemaske II. The Hall of Fame announced the group at the 2013 Concrete Decor Show.
Nufinish Corp. has released a new line of metal tools designed to remove adhesives. Available in a 20 grit and a 35 grit, they are capable of removing substantially thicker and more difficult VCT and carpet adhesives than standard tools of comparable grit size. They are also effective for all […]
Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.
Watch out for water, especially in climates where you get cold winters. Water is by far the biggest challenge you will face as a decorative concrete professional. Words like “spalling,” “flaking,” “pitting” or “chipping” are not what people making a living in concrete want to hear. and rarely do these words mean a satisfied customer a profitable month.
Surely you’ve heard the phrase “concrete jungle,” but what about concrete in the jungle? In this case, the jungle is the Rainforest Habitat at Discovery Place, in uptown Charlotte. The exhibit boasts wildlife ranging from birds and reptiles to vegetation such as palms and epiphytes.
Concrete has many faces, and there are many preconceived and misconceived ideas about it. You should not navigate what people think concrete is — instead, explain to them what it actually is. This includes your concrete, its finish and all of its attributes.
Last fall, Architectural Concrete and Design Inc. was tasked with retrofitting the concourse of nearby Valley Fair Mall with a stampable overlay system. The specifications dictated that the selected concrete system was to be installed over existing ceramic tile without any demolition.
Omnova Solutions introduces Pliotec SA60 colloidal dispersion, which is fortified with a water-based epoxy to form a 2K coating system. This system can be used on interior vertical walls in institutional locations such as schools, hospitals, warehouses, office buildings, correctional facilities and other high traffic areas that are subject to […]
