The world's foremost resource on decorative concrete
Concrete has many faces, and there are many preconceived and misconceived ideas about it. You should not navigate what people think concrete is — instead, explain to them what it actually is. This includes your concrete, its finish and all of its attributes.
Like any commercial building, the Charlotte Convention Center has a set of emergency exits that lead to the outside. However, the Convention Center had a unique problem in that its doors led towards the tracks for the Charlotte Light Rail.
Putting down a beautiful concrete museum floor that doesn’t distract from the artwork is, well, creating a work of art in its own right.
David Seils’ master craft, wall relief sculpture, is an art form that dates back to ancient times, when civilizations carved designs into stone walls, buildings and columns. But instead of chiseling away material, the Asheville, N.C.-based Seils builds up his wall sculptures in layers using mortar, a mason’s hawk and a trowel.
A solid-color concrete stain might be described as a cross between a coating and a stain, with the opaque solid color reminding one of a coating and the penetrating properties being more like a stain.
Surely you’ve heard the phrase “concrete jungle,” but what about concrete in the jungle? In this case, the jungle is the Rainforest Habitat at Discovery Place, in uptown Charlotte. The exhibit boasts wildlife ranging from birds and reptiles to vegetation such as palms and epiphytes.
Marketing activities exist in multiple forms. In 1960, marketer E. Jerome McCarthy identified four distinctive types of marketing, often referred to as the “four P’s”: product, price, place and promotion. This marketing mix provides a standard framework for a decorative concrete professional to communicate and deliver lasting value to customers.
