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Relationship Marketing to Grow Your Business

relationship marketing venn diagramDecades ago our country moved from an industrial economy to a service-based economy. More recently, that service-based economy has further evolved into an experience-based economy. Customers are wanting — and businesses are providing — an added experience and feel to compliment customer service.

Taking Great Project Photos with Your Smartphone

Taking Great Project Photos with Your Phone CameraIphoneography — or “i4neography” — is a term that has been around for a few years, and as you may have guessed, it pertains to photography via iPhones.

Transitioning to Decorative Concrete

Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.Transitioning to Decorative Concrete Doug Carlton of Carlton Concrete offers sound advice on how to transition your structural concrete business into one that specializes in decorative concrete applications.

WOC 2018: Mall of Concrete is Shaping Up

WOC 2018: Mall of Concrete is Shaping UpVisitors to World of Concrete 2018 in Las Vegas Jan. 23-26 will have a chance to get better acquainted with a unique form of, well … concrete forms. The Omaha, Nebraska-based Fox Blocks, a division of Airlite Plastics Co., will provide the wall system for the Mall of Concrete at Decorative Concrete LIVE!

International Decorative Concrete Industry Evolves

For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?For those of us who work in the U.S., Canada and Western Europe, we take for granted the quality of our everyday materials, let alone how easy they are to obtain. In developing countries, the amount of time and cost involved in getting everything needed for a job can be staggering. But staggering to who?

How Do Successful Concrete Contractors Choose the Right Manufacturers?

Concrete Warehouse FloorChoosing the right manufacturer is a dilemma every contractor in our industry faces every day. I’ve heard many analogies used to describe the decorative concrete industry over the years, but two comparisons have always resonated the most: “Polished Concrete is part Art and part Construction,” and “The polishing industry is still the Wild West.”

Choosing a Nonslip Additive for Your Floor Coating
Polished Concrete Industry is not Sheltered from the Effects of Politics

Competitive pricing has forced this reality on most manufacturers to maintain their market share and stay relevant.As a consultant who works with contractors and manufacturers alike, I sometimes see things that aren’t typically discussed that I feel are important to share. So I’m going to attempt to tie together the various strings of thought on tax updates and how these will affect our industry specifically.

Making International Travel and Shipping Plans for Concrete Projects

Preparing a shipment for loading onto a truck.While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.

Marketing Decorative Concrete

Hundred dollar bill stenciled into concrete patio.These days, making a living in any trade associated with building is tough. Companies new and old have been forced to close up shop because of lack of business and dwindling capital. But some have found ways to hold their own, while others are even prospering.

Adjusting Your Business and Mindset to the New Normal

Adjusting to the new normal of businessAdjusting the way you do business from this day forward is as important as accepting the fact that the "new normal" is very real. It has nothing to do with giving up. I have been lucky enough to be a decorative contractor for many years, and the new normal as I see it is as follows.

Cannabis Construction: Entrepreneurs Using Hemp for Home-Building

House made of hempcreteThe New York Times recently reported that hemp fibers are being worked into concrete to form a mixture called hempcrete. While no one would want to smoke this stuff, it does seem particularly useful as a building material.

How the LEED Program Works and Getting Certified

Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.

Smart Cement Revolutionizes Well Casings

concrete in borhole drillingsA researcher is trying to give cement sensing properties with applications in the oil industry.

Solid Tips for Improving Your Bid's Chances

If you've been in business for even a short while, you've invested your time and efforts in identifying bid opportunities. You diligently filled out all the necessary documents, put the insurance and bond requirements in place, met the time restrictions, obtained the correct license and so on.If you've been in business for even a short while, you've invested your time and efforts in identifying bid opportunities. You diligently filled out all the necessary documents, put the insurance and bond requirements in place, met the time restrictions, obtained the correct license and so on. Then you sit back waiting to hear if you were the one who was awarded the project.

Successful Concrete Businesses No Matter Where You Call Home

An outdoor kitchen project by Elements, a decorative concrete company in Sheridan, Wyo.Doug Carlton discusses his favorite trait of the decorative concrete industry: Passion.

How You Can Grow Your Concrete Business Beyond Your Local Area

Muted yellow stained concrete overlay in a long hallway with a black swirl design prominently down the center.Veteran contractor Rick Smith shares his expertise on how you can grow your business beyond your local area.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

Data Loggers Available to Track Relative Humidity and Temperature

Both data loggers use Bluetooth technology and an app that works with Apple or Android smart devices.In an effort to help contractors resolve moisture-related problems in concrete, Wagner Meters and Tramex are introducing new monitoring devices to track and document relative humidity and temperatures at a job site.

Light-emitting Cement Could Light Roads Without Electricity

Light emitting cement Phys.org announced research that could lead to a way to light roads, highways or bicycle lanes without electricity.

To Succeed in Decorative Concrete: Be Your Best

Stenciled concrete on an exposed aggregateTo be your best doesn’t mean you have to always do the most difficult concrete projects. It simply means you do your best work on every concrete project.

Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

Sustainable Construction Techniques Earning LEED

Simple decisions you make and little things your workers do, such as protecting the existing landscape, recycling or reusing materials, and choosing the right materials, can impact the site and the building for years to comeSustainable design is a big part of what makes a building green - especially in terms of earning LEED points - but sustainable construction techniques can add a few points and can also prove to an owner or designer that your company is serious about the issue.

Communicating Standards Through Industry Specifications

Writing on parchment with two pencils and an eraser.Too often we take the written word as gospel, but is that truly smart? Do we know what, or who, stands behind the words we read? After all, paper will not refuse ink. Our industry is growing, and as the industry grows, so do the misrepresentations and misunderstandings.

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