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Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

Nine Tips for Not Getting Lost in Translation

image of the earthToday’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.

Insights on What Helps Concrete Contractors Succeed

Contractors across the country share insights on what helps them succeedWhile surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.

Concrete Saws for the Job Site

Diamond Products now offers a new Core Cut CC150-EE early-entry walk-behind saw.An overview of the different concrete saws on the market and which might be the best fit for your job.

Making and Keeping Great Hires in an Employee Drought

Finding and keeping good employees from Concrete Decor magazineIn desperation we post employment opportunities on social media sites, in local newspapers and on online job listing pages. We even purchase radio spots, hoping to pick up the one or two rock-star employees left looking for new employment. But the reality is, there truly is a labor shortage out there.

Which Type of Decorative Concrete is Right for You?

Which type of decorative concrete fits you best.You have, are or will make decisions on your decorative journey, and they will affect you and your family. Our industry, decorative concrete, has so many layers and many types of overlap. This magazine makes it obvious your choices are vast, but make no mistake, each decorative type requires different kinds of training, investment and manpower.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Decorative Concrete Hall of Fame 2016

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection.

Transitioning Your Concrete Business into Pool Construction

Pouring concrete pool decksThe success of your decorative concrete future hinges on one word: anticipation. The ability to anticipate where to find the potential buyers of services over the next year or two is one few professionals even consider.

Lead Generation SaaS: A New Method to Find Customers

Lead Generation SaaS: A new method to find customersFinding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.

Hot New Markets in Decorative Concrete

New markets in decorative concrete are open and ready for business.The best training and the best products mean nothing if we can't find projects to prove our talent, right? I'm not going to sugarcoat our plight - I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I'm going to let you in on a secret as to how this will be done.

Identify Goals and Tactics to Marketing on a Budget

yellow and black target with bullseyeIt’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.

Managing Slack is a Business Fundamental

Slacking man on concrete stenciling jobThere is a big hairy monster lurking around your business. He’s not easy to detect and he has a real nasty habit of stealing from you. The monster I speak of is called “slack.”

Geopolymer Concrete Shows Extreme Fire-Proof Qualities

Fire-proof concreteConcrete made using an industrial by-product has shown better fire endurance than traditional concrete when exposed to fires of nearly 1000 degrees Celsius.

Scientific Principles of Concrete

Schematic illustration of the pores in calcium silicate through different stages of hydration.The importance of concrete in modern society cannot be overestimated. Look around you and you will find concrete structures everywhere such as buildings, roads, bridges, and dams. There is no escaping the impact concrete makes on your everyday life. So what is it?

Niche Markets Help Keep the Recession in Check

Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.Nothing, and I mean nothing, keeps a person up at night like worry over finding the next job or project. Running a business has become more like a chess game, trying to maneuver yourself into the best position to keep the cash flow moving forward.

The 2016 Inductees

2016 Decorative Concrete Hall of Fame winners from Bomanite, Butterfield Colors, GLC3 Concrete, and Couture Concrete.Dan Sieben, one of the founders of Bomanite, along with his Bomanite cohort, John “Jack” Dryden, are among the 2016 honorees. Joe Garceau of Butterfield Colors and George Lacker of GLC3 Concrete and Couture Concrete Systems round out this year’s selection. Sieben and Garceau were honored with plaques at a dinner Sept. 26 during the Concrete Decor Show events in San Diego. Lacker and Dryden were inducted posthumously.

How Joining Forces with Other Construction Companies Can Boost Your Bottom Line

Boosting your bottom lineYou basically have two ways to make more money in decorative concrete — you can increase sales or reduce the cost of doing business. Businesses in times like these have a tendency to become paralyzed when becoming proactive would be the best option. One good way to become proactive is to consider a team approach.

Product Warranties Can Be a Boost for Business

This key is pointing to an imperfection in the concrete that voids its warranty per the manufacturer.Peace of mind seems to be a rare commodity these days. So, if you could become involved in a program that helps offer that to you and your clients— and possibly helps grow your business, as well— wouldn’t you leap at the opportunity?

Is Your Decorative Concrete Business a Well-Kept Secret?

Is your decorative concrete business a well kept secret?Please take a second to answer this question, because ignoring it could very well cost you a lot of money. Are you a well-kept secret?

Listening to Your Customers Pays Off in the End

Listening to your audienceBeing successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.

Concrete Decor announces changes in magazine sales force
Are You Ready to Be a Project Manager?

Concrete installation project managerYou’ve worked hard, become skilled at making things, developed relationships with architects, gotten specified on a commercial project, bid to all of the generals involved and been told the winning bidder is going to go with you. Now what?

Define Your Decorative Concrete Business Goals for 2015

Polished Concrete Archery Range - Concrete Decor MagazineMany experts believe the decorative concrete industry will experience large amounts of growth in 2015. That will come from new products and techniques, and a growing awareness of the versatility of decorative concrete.

Diving Into Decorative Concrete Commercial Projects

Integrally colored concrete in a commercial parking lot.Thousands of contractors use decorative concrete in commercial projects because it is attractive, durable, affordable and easy to maintain. This article is about the explosion in commercial decorative work and how it may benefit your company

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