The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Although often said, it always surprises me when contractors say they can’t find good laborers — people who want to work. Or, put another way, people who want to learn a trade, especially one like decorative concrete. I find every aspect of this trade fascinating. On any given construction project, […]
In our day-to-day work, a lot of what we do is very tactical. We work up a proposal, order new materials or have equipment maintained. Although important to survive and grow in the long term, sometimes we must step back and think more strategically. An easy way to take a […]
Rather than demolishing and replacing existing concrete floors, many decorative concrete contractors turn to overlays for solutions. However, says business developer Alexander Lorenz, there’s a better way to remedy the situation and achieve longer-lasting results. Namely, transform and restore the integrity of the concrete that already exists. The founder and […]
Concrete contractor Kimberley Robles credits Concrete Decor back in the early 2000s for developing her interests in decorative concrete. Back then, she was a journeyman cement mason and the magazine was just getting its legs. “That’s how I found out about all these cool products and how people used them,” […]
No doubt, 2020 will be a year for the history books. Still, decorative concrete contractors must muster some sense of new hope and start gearing up for 2021. Each one of us must choose how we want to plan and prepare. And a 2021 marketing plan is the right place […]
In any company, the marketing and sales functions depend on each other. Both want to find, convert and keep customers. The main difference is in the time horizon. Sales deals with the here and now. Marketing deals with tomorrow and the day after tomorrow, figuratively speaking. In the decorative concrete […]
Ohio Valley Concrete, led by industry-acclaimed expert Andy Bowman, recently announced a rebrand under the name Superflat Precision Concrete Solutions. Under the new brand, Superflat simultaneously launched a much-needed research and development division for the concrete industry. The company will focus on ongoing R&D initiatives in addition to its current […]
With endless options, decorative concrete contractors often feel intimidated by what to create on video and how to get started. The ability to use videos to attract business is imperative in our ever-growing social media world. In this second part of a two-part article, you’ll learn about two more videos […]
With social distance regulations in place, local home shows postponed, lunch-and-learns with architects, designers and construction companies practically gone, and the added consumer sensitivity to meet in person, there has never been a more crucial time than now for decorative concrete contractors to start using videos to attract business. While […]
Ever wonder where 21 square feet per bag or 300 square feet per gallon comes from? Coverage or application spread rates aren’t just a made-up number or educated guess. Determining coverage rates is always based on a mathematical constant known as the Theoretical Coverage Rate of a Coating. This in […]
