The world's foremost resource on decorative concrete
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
No doubt, 2020 will be a year for the history books. Still, decorative concrete contractors must muster some sense of new hope and start gearing up for 2021. Each one of us must choose how we want to plan and prepare. And a 2021 marketing plan is the right place […]
In any company, the marketing and sales functions depend on each other. Both want to find, convert and keep customers. The main difference is in the time horizon. Sales deals with the here and now. Marketing deals with tomorrow and the day after tomorrow, figuratively speaking. In the decorative concrete […]
Ohio Valley Concrete, led by industry-acclaimed expert Andy Bowman, recently announced a rebrand under the name Superflat Precision Concrete Solutions. Under the new brand, Superflat simultaneously launched a much-needed research and development division for the concrete industry. The company will focus on ongoing R&D initiatives in addition to its current […]
With endless options, decorative concrete contractors often feel intimidated by what to create on video and how to get started. The ability to use videos to attract business is imperative in our ever-growing social media world. In this second part of a two-part article, you’ll learn about two more videos […]
With social distance regulations in place, local home shows postponed, lunch-and-learns with architects, designers and construction companies practically gone, and the added consumer sensitivity to meet in person, there has never been a more crucial time than now for decorative concrete contractors to start using videos to attract business. While […]
Ever wonder where 21 square feet per bag or 300 square feet per gallon comes from? Coverage or application spread rates aren’t just a made-up number or educated guess. Determining coverage rates is always based on a mathematical constant known as the Theoretical Coverage Rate of a Coating. This in […]
As Benjamin Franklin once said, “The bitterness of poor quality remains long after the sweetness of low price is forgotten.” This is very insightful and still holds true today, maybe more than ever. A relentless search for lower cost is par for the course among owners and general contractors, and […]
Needless to say, 2020 is a tough year. The pandemic has a hold on the economy, nonresidential projects are postponed or canceled, and it’s safe to say COVID-19 has changed construction and it doesn’t look like it will go away anytime soon. It’s anyone’s guess if our elected officials will […]
Pinterest has become one of the largest visual search engines. Its user base consists of people searching for images and looking for just about everything including fashion, food, home decor, wedding ideas and also home projects. Using Pinterest ads can be a huge boost to your lead generation. In 2019, […]
The COVID-19 pandemic has brought much more than illness to our nation. Many changes have happened throughout every state in the U.S. because of the coronavirus. Adapting your business during COVID-19 is as important as ever. Changes and adaptations can include things like masks, social distancing and permanent business closures. […]
