A good marketing strategy was only part of the overall picture. Just as crucial to Bomanite’s long-term franchising game plan was the networking — the sharing of expertise and innovations among the highly diverse and widely dispersed franchisees.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Mastering Polishing Specifications for Success and Profit
The time will come when a general contractor, architect or another flooring contractor will ask you to bid on polishing floors in a new construction project.
Decorative Concrete Hall of Fame Grows by Three
Three more men joined the ranks of the prestigious Decorative Concrete Hall of Fame established in 2010 by Professional Trade Publications, parent company of Concrete Decormagazine. Chris Sullivan and Michael Murray will be inducted and presented plaques.
How to Make Maintenance Work for You to Increase Profitability
Consumers, often blown away with the low prices of desktop inkjet printers, forget to consider the additional cost of ink cartridges which put many of them on a first name basis with the folks at the office supply store.
Top Marketing Trends Focus on Websites, Newsletters and Social Media
The beginning of a new calendar year marks the time when many reflect on the past 12 months and set goals for the coming year. In the practice of marketing, we often examine what methods worked in promoting our company’s products and services.
Are You Afraid to Seal Concrete?
I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.
Whiteboard Videos Draw Attention to Your Message
If a picture is worth a thousand words, what is a video worth?
Concrete Professionals Should Mind Their Manners While on Mobile Phones
While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.
Why Search Engine Algorithms Change and How to Capitalize on the Changes
In the early days of social media marketing, you could post virtually any piece of content and, realistically, expect to see engagement from about 15 to 20 percent of your followers, fans or friends — depending on the day and just how many were online at that time.
How to Measure Social Media Success
By now, most companies have a presence on social media. Some have comprehensive strategies and believe that social media is effective for their business, while others are using social media simply because they think they should. They have no idea if it’s benefiting their organization.
Recent
CIM Program Celebrates 30 Years of Developing Future Leaders
SESCO Cement Announces Rick Van Eyk as the CEO
PROSOCO breaks new ground with ICC‑ES listing for Blok‑Guard and anti‑graffiti products
American Concrete Institute Spring 2026 ACI Concrete Convention breaks attendance record in Rosemont, Ill.
Expanding Product Capabilities Following Strategic Acquisitions of Artcrete and Haivala
