The world's foremost resource on decorative concrete
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
Contractors and artisans use specially made stencils and stains to leave their marks on decorative concrete.
The first time I delivered “Trends in Decorative Concrete” was at the Concrete Decor Show in Fort Worth, Texas, in February 2014. It was initially created to present a quick snapshot of what was trending in our industry, targeting primarily the design community. At the time, I never anticipated the […]
Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
Spreading the word about combining old techniques with new ideas continues to push the decorative concrete industry forward.
Doing museum-quality work doesn’t always entail fashioning blank backdrops to show items of interest at their best. Sometimes, as is the case of a pollinator-themed playground at the Smithsonian’s National Zoo in Washington, D.C., it involves colorful GFRC carvings that are larger than life.
As polished concrete becomes more mainstream for floors, it continues to gain momentum across the board. In fact, industry statistics show that it is now 15-20% of the total flooring installed each year. For decades, most architects, general contractors and facility owners tended to lump floor covering/flooring and polished concrete […]
When Mark Donaldson and partner Rebecca Meyers saw a decorative concrete floor they knew instantly this was the product they were seeking. Impressed with decorative concrete’s cost-efficiency, durability and unlimited design potential they were quick to recognize its commercial possibilities.
There’s a very lucky group of kids at Bluff View Private Preschool in Fresno, Calif. Thanks to contractor Chris Swanson of Colour and his team, the students now have their very own “city” to play in.
When asked if concrete contractors should add safety surfacing to their roster of services, George Coon’s answer was a question that was succinct and to the point: “Do they want to make money?”
