The world's foremost magazine on decorative concrete
Inspired by urban living, Eric Weil, sculptor and founder of Oso Industries in Brooklyn, and his team individually handcraft multifunctional furniture and architectural elements featuring concrete and other materials in clean, geometric forms. In 1996 Weil graduated from Oberlin College where he studied sculpture. He also studied woodcarving in Ghana, […]
Be prepared to see a lot of color and whimsy at the fourth annual Decorative Concrete LIVE! during the World of Concrete Feb. 4-7, 2020 in Las Vegas. On the flip side, also be prepared to appreciate the subtleties and sophistication the same material can offer.
The American Concrete Institute honored the winners of its 2019 Excellence in Concrete Construction Awards during the institute’s concrete convention and exposition in October in Cincinnati, Ohio.
Historically, repurposing glass for use in concrete mixtures has simply involved crushing and grinding the glass to a smaller size. Resizing alone doesn’t bring glass processing far enough to create a functional raw material for the concrete industry.
Polishable overlays are a popular alternative to polished concrete where the existing concrete slab isn’t a good candidate for regular polishing. Infilling trenches, patching, spalling and removing existing modular floor coverings often result in a concrete surface that doesn’t meet with customer approval. Additionally, wavy concrete and edge curl will […]
Imagine the convenience and versatility of decorative concrete finishes that you can apply to either walls or floors. Actually, it’s not a matter for the imagination. Such decorative finishes already exist. A more striking facet of these materials, however, may well be their role in enhancing visual effects in certain […]
In a marketing book I recently read, ongoing communication about the value of a product is essential in effective marketing. This communication tells people why your product should be chosen over another. Another important aspect of effective marketing is asking customers what they like about your product, so you can […]
To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
Contractors and artisans use specially made stencils and stains to leave their marks on decorative concrete.
The first time I delivered “Trends in Decorative Concrete” was at the Concrete Decor Show in Fort Worth, Texas, in February 2014. It was initially created to present a quick snapshot of what was trending in our industry, targeting primarily the design community. At the time, I never anticipated the […]
