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How to Find the Right Salesperson

Silhouette of two businessmen with brightly colored ties in orange and red.A few in the decorative concrete industry are good at the trade and great salespeople as well, but not many. If sales are not your thing, then now is the time to push ahead of the competition and find the right person.

Experts Weigh In on What's Coming in the Decorative Concrete Industry

Concrete Industry Forecast red door on blank concrete wall indicating where is decorative concrete going.We asked everyone the same set of questions. It wasn’t easy to approach this, given our friends’ varied experiences and applications. Perhaps the first challenge to looking ahead this way is defining the industry in general.

Insights on What Helps Concrete Contractors Succeed

Contractors across the country share insights on what helps them succeedWhile surveying my peers, I discovered that contractors approach projects differently and require a great variety of tools to get the job done. Perhaps this is why our industry is so innovative and unique.

For Bomanite Personal Relationships are Part of the Plan

Dan Sieben, Mike Bernath, Brad Bowman and John Wilcox pose at a social dinner in the late '80s.A good marketing strategy was only part of the overall picture. Just as crucial to Bomanite’s long-term franchising game plan was the networking — the sharing of expertise and innovations among the highly diverse and widely dispersed franchisees.

The Questions You Should Ask When Considering Decorative Concrete

Frequently asked questions about decorative concreteThere is nothing more stressful than deciding on the best path for your business. Making the right decision at the right time is very important in growing and in perfecting the decorative craft. I had to answer each of the questions below at some point in my decorative journey and I’m guessing so will you.

Pricing a Polished Concrete Job

Two people doing paperwork at a desk with computersPricing a polished concrete job is hardly cut and dried. There are many things to consider. There are more obvious factors, such as labor, fuel (diesel will probably be your largest expense next to labor), tooling, and travel expenses. There are also various factors about the floor itself that must be considered.

Marketing Your Work With Photos

Bank entrance stained with images of coinsIn today’s world, we tend not to listen anymore. There are so many of us, we are all talking, and our words have become background noises for the stimuli that really distract us. If you want to say something today, you have to use the language that transcends culture, geography, and time. You have to use imagery.

What You Need to Know about Life-cycle Assessments When Building Green

Green door pn a white building with a green window as well.The U.S. Green Building Council's research suggests that a quarter of new buildings that have been certified in the Leadership in Energy and Environmental Design (LEED) program do not save as much energy as their designs predicted, and most do not track ongoing energy consumption. These findings don't generate a lot of confidence among the public in green building.

What To Do When A Customer Is Unhappy With the Result

Pink piggy bank with coins around it.You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.

Halifax Startup Recycles Carbon Dioxide for Greener Concrete Products

Carbon CureCarbonCure Technologies, a Halifax-based startup that has developed the technology to recycle carbon dioxide gas back into solid concrete.

Last chance! Enter WOC Decorative Concrete Demos, Cheng contest
The Four Fundamentals of Any Business Strategy

Ideas and brainstorming on paper.Business strategy is the conscience you need for effective decision-making as you wade through the ambiguous waters of entrepreneurship. You face a lot of uncertainty as a decorative concrete business owner, and having a coherent business strategy is fundamental to minimizing that uncertainty.

Concrete Contractor Finds Ways to Balance Family Life and Work

Child walking in a park over impressions in the concrete made from stains.A concrete contractor discusses how to balance between being a contractor and family life.

Colorful Advice for Your Next Concrete Project

He bought some salmon, sliced them in half and laid them in freshly poured concrete, even going so far as to arrange some of the fish so that they looked like they were swimming up the stairs.“Never hand a customer a color chart,” cautions Lee Levig, owner of Concrete Works in the San Francisco area. It not only may overwhelm them with choices but it may take away an advantage you may be unaware of.

CCNY Team Researches Unique Glass Powder for Concrete Production

CCNY Team of ResearchersIn potentially transformative research for both the recycling and concrete industries, a City College of New York civil engineering team is developing a glass powder to replace cement in the production of concrete.

Lead Generation SaaS: A New Method to Find Customers

Lead Generation SaaS: A new method to find customersFinding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Concrete's Structure is Now Known

Microscopic Cement StructureThe website Phys.org revealed new research into whether the structure that forms when water, gravel, sand and cement powder are combined is a continuous solid, like metal or stone, or an aggregate of small particles.

How to Go Green in Decorative Concrete

Workers apply Prosoco's Consolideck surface hardener.Decorative concrete often appeals to designers and building owners who want to minimize their impact on the environment, because polished, stamped or textured surfaces eliminate the need for coverings that perpetually need replacement.

Identify Goals and Tactics to Marketing on a Budget

yellow and black target with bullseyeIt’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.

Compete for Work, But Do It Respectfully

Football players practicing in the sunset.One of the major issues that I have noticed in the decorative concrete industry is that most contractors in our business do not seem to have any respect for each other. There are a few exceptions, but for the most part this statement is true across the board.

Protecting Your Business in Today's Market

A padlock with a key on top of a pile of chains.Unless you are willing to go door to door and give each potential customer a hug of reassurance, you must be willing to adapt and weather the craziness. The bottom line in what we do in decorative concrete requires folks to spend and invest in their properties.

Myth-Perceptions in Polished Concrete: Setting Up For Success or Failure

Microsoft campus in Washington state polished and colored with water-based dyes.The one universal truth about the polished concrete industry is that, sadly enough, there is no universal truth. We don’t agree about what defines polished concrete, what steps are important, or what is the best way to steer the industry.

Concrete Professionals Should Mind Their Manners While on Mobile Phones

Iphone in rose gold sitting on a concrete countertop.While on mobile phones, concrete contractors should conduct themselves professionally to make a good impression wherever they may be.

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