For your decorative concrete business to grow, it must be built on a foundation of innovation. If you don’t do so, you will find it increasingly difficult to create lasting value for your business and your customers.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
A Tool to Help Visualize Decorative Concrete by Depiction Software
Potential clients often struggle with visualizing what decorative concrete will look like at their home or business. The new Deco-Con Wizard from Depiction Software can help remove the mystery by quickly and easily showing them what selected decorative concrete patterns will look like on their property.
Making International Travel and Shipping Plans for Concrete Projects
While in the course of business these days, you will sometimes be asked to travel outside the United States to do decorative concrete work. The pitfalls are many, but the windfalls can be huge.
Glossary
Terms and phrases revolving around decorative concrete.
New Ways to Sell Stained Concrete in Changing Times
The vast majority of return customers usually flow straight into the project’s objective, colors, design, etc., but this conversation was anything but typical. Each time when asked about designs or expectations the customer brought up price and budget.
Treating and Preventing Concrete Burns
If you work with concrete you already know how abrasive, alkaline and caustic it is.
To put it simply, as portland cement dries, it will absorb water from any source in order to harden. That means it will suck the moisture from your skin as well.
Seven Fundamental Ways to Improve Your Sales
Making sales is arguably the most fundamental function of business. Maintaining an effective and relevant sales strategy is absolutely critical since it directly impacts your top-line (gross sales) growth more than any other function. Here are seven actions you can implement today to win more decorative concrete jobs and increase sales.
Grow Engagement with Quote Images
You have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.
Training and Education is Good for One and All
Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.
How can we help the concrete industry thrive?
Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
Recent
CIM Program Celebrates 30 Years of Developing Future Leaders
SESCO Cement Announces Rick Van Eyk as the CEO
PROSOCO breaks new ground with ICC‑ES listing for Blok‑Guard and anti‑graffiti products
American Concrete Institute Spring 2026 ACI Concrete Convention breaks attendance record in Rosemont, Ill.
Expanding Product Capabilities Following Strategic Acquisitions of Artcrete and Haivala
