It’s time to plan and put together the marketing plan and budget. While you may be trained in the latest technologies, processes and equipment, chances are you don’t have any formal education in the latest marketing trends and techniques.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Why Concrete Contractors Should be Concerned with Safety
As we approach the 2016 Concrete Decor show, the reality is hitting me that I will no longer be a casual observer to the amazing creations at the workshops or learning in the classroom but instead will be playing an active role as a resource for anyone who has questions regarding construction safety.
Controlling Customers’ Reactions to Reactive Stains
Expectations of what a floor should look like will vary from client to client. A client’s views will be shaped by other stained floors seen in person or in photographs. Although all of these things can affect a client’s expectations, the greatest influence on their flooring decision should come from the concrete professional.
Six Issues to Keep in Mind When Working with Decorative Concrete Abroad
The cultural practices and business models from country to country are unique in every way possible: techniques, materials, tools and construction practice regulations.
Involving Small Contractors is Big Business for Airport Authority
In 2009, the San Diego County Regional Airport Authority Board adopted a small-business preference policy. Since then, “The airport has had a strong commitment to maximizing opportunities for small and local businesses to compete for contracts,” says Sonia Cruz, small-business development program manager for the airport authority.
How to Keep Your Business Up in a Down Market
Analysts have been dissecting the residential and commercial construction industry for months, and though some predict a rebound soon, no clear end to the rollercoaster ride is in sight. But as many in the decorative concrete sector have discovered, a change in the market doesn’t necessarily mean a dramatic decline in business.
Listening to Your Customers Pays Off in the End
Being successful in business, as in life, is knowing when to be right, and when to allow the other person their thoughts and views, especially when the “other” person is a potential or existing customer.
Marketing and Selling Concrete Countertops
Concrete countertops are countertops. They just happen to be made out of concrete.
This should affect your marketing and selling techniques. If you understand how countertops are most commonly and most effectively marketed and sold, you will be much more successful at marketing and selling concrete countertops.
Growing Your Decorative Concrete Business by Offering Less
Decorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.
Tips and Hints from the Concrete Pros
A small sampling of helpful hints shared at demonstrations sponsored by the Decorative Concrete Council during the recent annual meeting of the American Society of Concrete Contractors.
Recent
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American Concrete Institute Spring 2026 ACI Concrete Convention breaks attendance record in Rosemont, Ill.
Expanding Product Capabilities Following Strategic Acquisitions of Artcrete and Haivala
