“Never hand a customer a color chart,” cautions Lee Levig, owner of Concrete Works in the San Francisco area. It not only may overwhelm them with choices but it may take away an advantage you may be unaware of.
Business & Technology
From self-cleaning and self-repairing to bendable and glowing, concrete is constantly evolving, regularly bringing technologically improved products to market.
Favorite Photos from World of Concrete 2005
A few of Concrete Decor’s favortie photos from World of Concrete 2005
Concrete Artisan Reflects on Series Focused On Design Elements
The first thing designers should consider is the shape of the given work space and how to divide the space to create a striking and balanced composition.
How the LEED Program Works and Getting Certified
Whether you realize it or not, the decorative concrete industry is firmly involved in the green building movement. Manufacturers are developing more water-based stains, sealers and color systems. Installers are offering low-VOC options to clients.
Nine Tips for Not Getting Lost in Translation
Today’s global economy means companies are doing business all over the world, which often requires marketing materials or websites to be available in multiple languages and producing content in several languages may help attract clients who don’t speak English as their primary language.
Managing Your Decorative Concrete Business for Profit
By my estimation, nearly 80 percent of all decorative concrete businesses fail to reach full earning potential, thanks to some form of mismanagement. Don’t feel bad. This percentage elevates when we combine all other construction trades into the equation.
Field Recon App Makes Quick Work of Jobsite Data
Is your business losing money by employees not documenting the work they are doing? Here is an app that can help.
Be a Salesman not a Talesman and Sell More Concrete
There are many stereotypes associated with sales professionals. There’s the slick-dealing used-car salesman type who makes people feel suspicious. There’s the natural-born salesman who walks into the room and is instantly everyone’s new best friend, with talents in every area and the best jokes. Then, there’s the talesman, the unknowingly annoying salesman.
Good Communication is Your Key to a Successful Decorative Concrete Business
The difference between a professional contractor and an unprofessional contractor often comes down to communication. Obviously, the quality of your work goes a long way.
Natural Networking Making Friends Builds Business
As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.
Recent
CIM Program Celebrates 30 Years of Developing Future Leaders
SESCO Cement Announces Rick Van Eyk as the CEO
PROSOCO breaks new ground with ICC‑ES listing for Blok‑Guard and anti‑graffiti products
American Concrete Institute Spring 2026 ACI Concrete Convention breaks attendance record in Rosemont, Ill.
Expanding Product Capabilities Following Strategic Acquisitions of Artcrete and Haivala
