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What To Do When A Customer Is Unhappy With the Result

Pink piggy bank with coins around it.You will get complaint calls regarding your contracting, and this day needs to be planned for. Your customer may have a legitimate complaint or may need some educating. Nevertheless, not responding to the complaint will only aggravate the situation.

Trends and Problems in a Weak Decorative Concrete Economy

The number of questions dealing with low cost and easy ways to turn a gray slab into something decorative has increased significantly over the last few months.Today's trend has less to do with any certain product and more to do with a weak economy and saving money. Just like people are finding ways to make their cars go another year to save money, so too are they are looking for ways to make their existing concrete work another year.

Why You Should Integrate Infographics Into Your Marketing

Lately, it seems that you can't read an online article or browse social media without coming across an infographic.Lately, it seems that you can’t read an online article or browse social media without coming across an infographic. Considered one of the most powerful marketing tools in use today, is it just a trend that will soon be on the way out or is there more than meets the eye to this form of visual media?

Concrete Calculator

Quickly calculate your concrete pours by entering the length, width and thickness or height to find the number of cubic feet, yards or meters or bags of concrete needed for your project.  You can also calculate home, column or round concrete footings as well as circular concrete slabs or tubes. Once you have your amounts, you can give them to your ready-mix provider or to the person purchasing your bags and you will be ready to pour!

Challenges of Working with Concrete in the Winter

A stained concrete floor in a high-traffic area can be affected by inclement weather, even indoors.If you live above the Mason-Dixon line, chances are your winter months are cold and snowy. It’s great weather for skiing, but not so much for those who work with concrete.

Six Fresh Ways Decorative Concrete Contractors Can Sell Themselves

man with an ipadNo matter what industry you’re in, whether it’s massage therapy, concrete staining or stamped concrete, you have to consider yourself as being in sales.

Growing Your Decorative Concrete Business by Offering Less

a concrete contractor sprays a driveway with concrete stain using a sprayerDecorative concrete has become the fastest growing segment of the concrete industry. But in part because of this, the decorative market rarely allows individual contractors to effectively master and install each type of decorative concrete.

Contractor Gives Tips On Different Ways To Manage Your Customer's Expectations

make a concrete sample board -As a former contractor, manufacturer and now basically an owner's representative on most projects, I'd like to share a relatively simple formula that will handle this issue for 90 percent of your projects.As a former contractor, manufacturer and now basically an owner’s representative on most projects, I’d like to share a relatively simple formula that will handle this issue for 90 percent of your projects.

Battelle Develops Self-Healing Smart Beads that Detect and Repair Corrosion

Battelle corrosion detecting microbeadsBattelle scientists have developed a tiny bead, the Battelle Smart Corrosion Detector bead, that not only detects corrosion but delivers a payload to help heal the microscopic cracks that rust creates.

Profitable Concrete Stamping in Five Steps

The final stamped concrete job that has a red color on it.Profit is the byproduct of a high-quality decorative job. There is a big difference between learning to stamp concrete and learning to stamp profitable concrete. In this article we will discuss how to set your job up, as well as the installation process.

Are You Afraid to Seal Concrete?

Serene setting at a upscale hotel where luxurious lounge chair sit atop a stamped concrete pool deck.I firmly believe that the lifeblood of our industry is new and innovative products that continue to move the decorative market forward. A close second, the oxygen of our industry, is word-of-mouth advertising by satisfied clients who have had their expectations met.

Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

The Importance of Managing Expectations in Polished Concrete

An ipad and a piece of paper tracking business progress.Possibly one of the most-discussed topics in the concrete polishing industry today is managing the customer’s expectations. Many an instance has occurred in which the floor has been ground, honed and polished within a hair’s thickness of perfection in the contractor’s eyes, only for him to be informed at collection time that it isn’t what the customer had in mind.

The Science of Setting the Right Price for Your Services

A line graph showing cost vs productionThere’s a lot riding on your price. It’s a reflection of your brand value and the perceived quality of your work. Customers will even use heuristics to determine if your price per square foot is consistent with what they would expect to gain from hiring you.

How to Survive and Thrive when Doing Decorative Concrete Overseas

In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you're overseas, be prepared to educate.In the United States, decorative concrete is advanced at a level that it is not at anywhere else. When you’re overseas, be prepared to educate.

PCA says U.S. cement consumption increased in 2013
Decorative Surface Solutions Group is First Buying Group for Flooring Industry

grey concrete floor in corridorSuppose your little decorative concrete flooring business suddenly could make deals as if it were a coast-to-coast firm?

Contractors Should Have a Resource Network in Place

Unrepaired concrete that is in desperate need of improvement.The air temperature is 97 degrees F, the concrete arrives late and it turns out it’s a hot load. A set retarder is added, which only makes matters worse. The concrete now sits for eight hours before you can do anything with it. Now what?

Hot New Markets in Decorative Concrete

New markets in decorative concrete are open and ready for business.The best training and the best products mean nothing if we can't find projects to prove our talent, right? I'm not going to sugarcoat our plight - I have been peddling decorative concrete for nearly 20 years and have never seen as many challenges as the ones we face today. Having said that, my goal is to have the best year possible, and I'm going to let you in on a secret as to how this will be done.

Decorative Concrete Imaging Software Helps Contractors Bring Ideas to Life

Here is a shot of a boy on a patio and it shows the difference between what the space currently looks like and what it could look like with a different color or pattern.When Depiction Software LLC adapted two standard types of construction software to fit the needs of decorative concrete contractors, it brought decorative concrete planning into the 21st century.

The Art of a Successful Concrete Business Rebranding Campaign

removing stencil backing from a decalsLike people, businesses often need a reset of sorts to re-energize and better position themselves for the future. For concrete contractors and suppliers, rebranding their company name or product logo can provide this fresh start.

Understanding the Importance of Image Resolution In Photography

blurry image of concreteConcrete is a material with great strengths but portability is not commonly one of them. Great photography helps overcome this obstacle.

Natural Networking Making Friends Builds Business

a woman and a man shaking hands - As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.As high school students, most of us were encouraged to join a variety of extracurricular activities to build our resumes and make us more well-rounded people. As adults and business owners, joining an association, as well as attending conferences and trade shows, can have some of these same advantages, but they can also help grow your business.

Accurate Project Records Today Get You Work Tomorrow

A person holding a pile of papers. Some things in life a person can bluff their way through but, unfortunately, decorative concrete is not one. When a previous customer called asking to add more decorative stamping, I learned the hard way. She loved the work previously installed, and now wanted to add a pool deck to match, right down to the colors and pattern. No problem, right? Wrong.

Surviving the Game of Business By Capitalizing on Every Opportunity

Football players playing the sport they love.Our industry, like football, has seen advancements. One visit to the World of Concrete conference will confirm this. But think about this for a second. Every job, whether in Texas or Dubai, has at least one thing in common. Finishing the job still comes down to a human and a shovel. As complex as our industry is, it still comes down to a tool that sits in every work truck across the globe.

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