Vol. 20 No. 1 – January 2020

A concrete fireplace with clean, geometric lines that give the space a modern feel.

Architectural Elements featuring Concrete and Other Materials in Clean, Geometric Forms

Inspired by urban living, Eric Weil, sculptor and founder of Oso Industries in Brooklyn, and his team individually handcraft multi­functional furniture and architectural elements featuring concrete and other materials in clean, geometric forms. In 1996 Weil graduated from Oberlin College where he studied sculpture. He also studied woodcarving in Ghana, […]

Why Mock-ups of Polishable Overlays for Concrete Matter

Polishable overlays are a popular alternative to polished concrete where the existing concrete slab isn’t a good candidate for regular polishing. Infilling trenches, patching, spalling and removing existing modular floor coverings often result in a concrete surface that doesn’t meet with customer approval. Additionally, wavy concrete and edge curl will […]

Stained concrete floor with a desk in the middle

Decorative Concrete Finishes for Both Walls and Floors

Imagine the convenience and versatility of decorative concrete finishes that you can apply to either walls or floors. Actually, it’s not a matter for the imagi­nation. Such decorative finishes already exist. A more striking facet of these materials, however, may well be their role in enhancing visual effects in certain […]

Ongoing Communication as a Marketing Strategy – Publisher’s Letter – January 2020

In a marketing book I recently read, ongoing communication about the value of a product is essential in effective marketing. This communication tells people why your product should be chosen over another. Another important aspect of effective marketing is asking customers what they like about your product, so you can […]