There are 43 item(s) tagged with the keyword "Marketing".
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To some, Instagram may seem like a platform where you go to look at pretty pictures all day. But did you know it can be a powerful money-making marketing tool that brings project opportunities for your decorative concrete business? What if I told you that by using Instagram correctly for your business, you can get discovered and dominate your market?
You have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.
The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.
Looks are just about everything when it comes to a decorative concrete company’s website, so make sure you have quality images that will help drum up business.
Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.
We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.
Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”
Decorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.
Do you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.
Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.
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