Past Issues | Concrete Decor
Main Menu

Search Results

There are 40 item(s) tagged with the keyword "Marketing".

Displaying: 1 - 10 of 40

1. Grow Engagement with Quote Images

 infographics, photographs and videosYou have likely heard by now that sharing visual content — infographics, photographs and videos — on social media garners attention, builds brand awareness and increases audience engagement better than text-only posts.

By Lindsay Chelf
2. Press Releases Still Relevant Marketing Strategy

The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.The Museum of Public Relations considers the first press release to be a statement written by the Pennsylvania Railroad in 1906, disclosing the events surrounding a train derailment. That statement spawned an industry.

By Kristin Dispenza
3. 4 Tips for More Effective Portfolio Images on Your Website

PC showing recent work on the screen and hands on the keyboardLooks are just about everything when it comes to a decorative concrete company’s website, so make sure you have quality images that will help drum up business.

By Brandon Farmer
4. Solid Branding: Tips on Video and Content

Context, in other words, is engagement. It's scaling interactions and associations with your company or product to a point where trust is developed with your brand. Decorative concrete can be complicated, and there is a lot that goes into a successful installation. But at each project’s finale, you move onto the next job where you’ll save the day for another customer.

By Brandon Farmer
5. Strong Relationships Within Concrete Industry are Key to Successful Ventures

Strong Relationships Within Concrete Industry are Key to Successful Ventures We live in a time where so much of our business, for better or worse, is conducted electronically. On the positive side of the ledger is the fact that information can be searched and retrieved at the speed of a simple mouse click.

By Greg Iannone
6. How can we help the concrete industry thrive?

How can we help the concrete industry thrive?Years ago, there was a Kevin Costner movie, “Field of Dreams,” which has now become a classic. While this movie was full of overarching plots and subplots, the main takeaway was: “If you build it, they will come.”

By Greg Iannone
7. Solid Branding: Tips on Websites, Logos and Business Cards

Solid Branding: Tips on Websites, Logos and Business CardsDecorative concrete requires an artisan’s touch. You do beautiful work and the results speak for themselves. But like your work, your company image and brand identity should speak to that same level of quality. The modern consumer trusts brands that look professional and have a clean look.

By Brandon Farmer
8. Hashtags: What They Are and How to Use Them Effectively

Hashtags: What They Are and How to Use Them EffectivelyDo you remember the last time you saw a hashtag? Chances are it was in the last hour but at least sometime today, and it may not have even been on a social network. Hashtags are everywhere these days, from your favorite TV show to highway billboards. As such, they can and should be a part of your social media strategy. The key is using them effectively.

By Lindsey Congeni
9. Training and Education is Good for One and All

Decorative Concrete Trainer talking with an attendee at a trade show at Brickform last summer.Decorative concrete done well, and properly maintained, is long-term free advertising. It’s like having a huge billboard on the side of the road showcasing your work.

By Greg Iannone
10. Lead Generation SaaS: A New Method to Find Customers

Lead Generation SaaS: A new method to find customersFinding potential customers and successfully reaching them is a long and difficult process for most companies. Marketing actions businesses can take to create and build interest in a product or service make up lead-generation strategies.

By Mathieu Picard

Displaying: 1 - 10 of 40

  Advertisement











Top